Google customer match is an excellent marketing tool. You use the information that your customer shared with you or the details you gathered about your target audience to target them and other customers like them.
One way to carry out this process is by building a prospect list with email addresses.
Email Lookup Operation
To create a customer email list or to search an email address, you may have to rely on your website contact forms, pop-up forms, etc., or an email lookup tool.
If you wish to build your email list in a short period, then an email lookup tool like GetEmail.io is the best.
GetEmail.io helps you find the business email addresses of people by using their first name, last name, and company domain. You could even make use of its chrome extension to scrape LinkedIn emails of people falling in your target segment.
Google Customer Match: To create brand awareness
You can use the Google customer match feature to create brand awareness by targeting precisely the people in your prospect list and others similar to them.
You can run display ads or search ads by explicitly targeting this audience group.
Google Customer Match: To convert prospects in the low and mid-funnel
Did you know that the prospects in the low and mid-funnel are the hard ones to convert? How is your experience with people in these stages?
It’s hard to persuade the prospects at these stages to convert but not impossible. You could apply the Google customer match to target these prospects with a personalized ad copy specifically.
You must ensure that your ad appears on the top by bidding accordingly. And when you are creating an advertisement for these prospects, you can’t use the generic ads and expect maximum conversion.
If you wish to make a considerable conversion, your ad copies should directly address their sales objection; this could be done quickly by surveying to find out your prospects are not interested in buying your products.
It’s not that Google customer match targets new customers alone; you can also engage with your existing customers.
Let’s see how.
Google Customer Match – Encourage Existing Customers to Buy More
Since you are into business or marketing, you should know that it is pretty easy to retain your existing customers compared to acquiring new clients.
Do you agree with me?
You can use the customer match feature in the Google ads to coax your existing customers to buy more products from you.
For this, you would use the remarketing list, which means you are retargeting the people who have previously interacted with your website.
When you run a retargeting campaign for your existing customers, you get more conversions and raise the average revenue per client.
How to Upload a Customer Match List
Now let us have a look at how you can upload the customer match list;
Suppose you have a list ready using an email lookup tool; you have to log into the Google ads account.
Then, select the tool icon at the top left side of your screen and then choose the “Audience Manager option” under the Shared Library section.
Then you will find the “Audience list” option. Choose it and select the customer list option.
Then you have to select your file, Check the box with you are in compliance with their policy, select the membership duration, and finally hit the “Upload and create list” button.
Final Thoughts
Google customer match list is a fantastic feature you could use to target a broad yet specific audience.