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The Rise and Rise of Vertical Videos on Instagram as a Brand-Building Tool

For vertical video fans, the trend is there to flourish all the more. In the fragmented and fast-paced manner of consuming content, holding your phone with both hands or turning it sideways is not worth it. 94% of the time, people hold their devices vertically, which is the foundation of our article.

  • You watch those scintillating videos to fill up space or void when there’s no mental engagement.
  • You watch those videos during a television commercial, waiting for a cab, or having a tea break.
  • The vertical video craze started due to individuals forgetting to flip/turn their mobile devices before filming.
  • Vertical video is all to become a mobile video’s future. There has been a 15-25% rise in click-to-play vertical videos.
  • IG jumped on the video bandwagon with IG Stories. IGTV followed soon, which is antithetical to the 15-second stories format, which disappears in a flash.
  • While the IGTV adoption has been rather slow, the massive audience of Instagram can only expect it to keep expanding. Everyone in marketing and media needs to be ready for it.
  • The primary thing s to fit or fix the vertical aspect ratio. IGTV’s official aspect ratio is 9:16. The same applies to Facebook Feed and IG stories.
  • It means that your vertical video must be at least 1080*1920 pixels.

The technical aspects

Before you get into the shooting a vertical video for IGTV and editing, you need to have a quick look at its technical specifications. The video format is MP4. For smaller accounts, the length is 15 seconds-10 minutes. For verified and larger accounts, the length is 15 seconds-60 minutes.

  • The size of a vertical video is also important. 650MB videos run less than 10 minutes. The 3.6GB videos can continues until 60 minutes. Vertical videos entail a strict orientation, which you call portrait.
  • The aspect ratio is 4:5 minimum and 9:16 at the maximum.
  • Probably, the most difficult thing to correct when shooting a vertical video is its aspect ratio. It’s the ratio underlining the height to the width of your video.
  • The first option to shoot these videos is to use your Smartphone. The latest smartphones in the circuit, those manufactured in the last 5 years or so have a 16:9 screen aspect ratio.
  • It’s the same for the majority of online video channels like Vimeo and YouTube.
  • The easiest way of shooting vertical videos for IGTV is to record a video on your smartphone by holding it vertically. You can achieve the aspect ratio in this way.
  • You can use your camera to shoot a vertical video. Rotate it in 90 degrees to shoot a vertical video in place of horizontal. You can, of course, get new followers from

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Posting a portrait image or video

The idea is to post your content without cropping. IG crops every vertical post to a 4:5 ratio, which means it cuts off a part of your vertical photo or video. But, with a white background addition before publishing your stuff to IG, you can post the full portrait (9:16) without cropping.

  • The cropping precedent of IG is the main problem. It means that it’s impossible to accommodate a full-scale 9:16 video into a post.
  • If you take a screenshot or film a concerned video clip on Snap, TikTok, or your phone, or if you post a Story to the feed, IG compels you to crop it out until you first resize the video.
  • You need to post a vertical post san cropping. The first thing is to add a white background and make it into a proper square.
  • Next, you can post the video or photo without changing its size or cropping it.
  • This technique works very well for videos, GIFs, and pictures.
  • You upload a proper resizer tool and add the background. Next, you download and share it.

The best practices

Creating must-watch, standout IGTV content doesn’t have to perfectly trimmed, polished or/and time-consuming. Making original video posts is an authentic and real way to draw your followers closer to you. It starts with adjusting your camera settings. The inbuilt camera apps on Android and iOS are wonderful places/settings to start.

  • Turn on your phone’s camera’s grid feature. It helps with composing and framing your subject in proper video shots.
  • Consider frame rate and resolution options. HD videos and those with high frame tabs have better frame control and quality, but they can also consume a lot of space on your smartphone.
  • Experts recommend you to share videos with a strict vertical video resolution of 1080*1920 pixels.
  • The 30 fps or frames per second modality is best for maximizing your phone storage and video quality.
  • The next step is to check sound and lighting. Depending on the camera settings and specifics, and whether you are shooting the video outdoors or indoors, you may want or need to adjust the prevailing lighting to make sure there’s no overexposure.
  • Add an external microphone. It’s another great way of ensuring that you capture and sustain high-quality audio.
  • You can always experiment with camera settings, audio, and lighting to find the best pathway for you.

The other tools

Alternatively, if you use your camera to shoot the video, rotate it by a proper 90 degrees. You need to remember that most DSLRs today entail a 3:2 aspect ratio, while most digital cameras have a 4:3 ratio. So, you can produce the same vertical aspect by rotating your camera in the latter format.

  • A lot of Instagrammers use drones to shoot vertical videos. Drone footages can be stunning. They can make your IGTV videos a cut above the rest.
  • Most drones have the ability to capture these videos in both 4:3 and 16:9 formats. You can upload the videos to your desktop. Use proper editing software to ensure they are compatible with IGTV specifications.
  • Pertaining to cropping, you can shoot a horizontal video before editing the aspect ratio.
  • However, bear in mind that when framing the shot, if you use the horizontal format and later change it into a vertical one; you will need to crop the frame’s sides.

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