More than 70% of people research a company online before they engage with them. Without a strong online presence, you’ll be losing a huge base of customers.
No matter the size or type of your business, having a digital marketing strategy in place can help you attract the right audience to your website, increase your sales, and will help you stay ahead of your competitors.
Let’s have a look at the 10 reasons why you need a digital marketing strategy.
When compared to traditional marketing methods, digital marketing is considerably less expensive. It can help you reach out to a greater number of people for less amount of money. If there’s a budget constraint, you can always narrow down your targeting to reach fewer but highly-qualified leads.
- Increase Your Business’s Reach
Out of the 7.7 billion people in the world, 4.33 billion use the Internet (as of July 2019, Statista). In addition, 3.484 billion people use social media (Smart Insights). No matter which industry you’re in, your target audience is most likely spending time on digital platforms, you just need to identify who they are and on which platforms do they spend most of their time.
- Better Return on Investment
Companies leveraging the power of digital marketing have 2.8 times better revenue growth expectancy. Digital marketing will help you generate a steady flow of targeted traffic to your website that are likely to convert. Moreover, it will help you retain existing customers, giving you the opportunity to upsell and cross-sell your products.
- Better Understanding of Your Target Audience
Unlike traditional marketing, digital marketing gives you the opportunity to know your target audience. You can know:
- Who’s more interested in your products?
- What do they like?
- What makes them take action?
- Who is easiest to convert?
- What terms or phrases they use to find you online?
You can gain more information using paid analytics tools. You can then use these insights to segment them into different groups based upon certain traits and behaviors.
- Highly-Targeted Marketing
The best part about digital marketing is that it allows you to do high-level targeting. You can target users based on their online behavior, demographics, gender, age, and even average income. When you do targeting at this level, you won’t need to worry about your money being wasted because your ads will only be seen by people who qualify the metrics you’ve decided. You don’t have this much control over who gets to see your ad in any other form of advertising.
- Can Be Hyper-Personalized
Business sees a 20% increase in sales when using personalized experiences (Instapage). When you know what exactly your visitors or subscribers want, you can send them a personalized email to increase the chances of conversion. This will also help you retain your existing customers.
- Scalability and Flexibility
Within digital marketing, you can choose from a wide range of methods to reach out to your customers such as content marketing, email marketing, PPC campaign, and more. It gives you the opportunity to scale your marketing efforts as your business grows and the flexibility to test various marketing methods to help you understand what’s works best for your business.
- Builds Brand Reputation
Digital marketing platforms are one of the most effective ways to communicate with your customers and target audience. When you answer their queries on various platforms, it sends out a message that you’re an expert in your niche. Moreover, when people talk positively about your brand on social media and other platforms, it will help you build a great brand reputation.
- Allows You to Reach the Mobile Consumer
Mobile devices accounted for 48.2% of website traffic worldwide in 2018 (Statista). This statistic indicates the importance of reaching the mobile consumer to increase sales. With mobile digital marketing methods, you can influence their purchasing decisions and increase your sales.
- Improves your relationship with your customers
As mentioned above, digital marketing allows you to engage with your customers in a way no other marketing can. You can use social media platforms to engage with your customers, address their queries and concerns quickly. By improving the overall customer satisfaction rates, you can improve your relationship with your customers.
The rise in the number of internet and smartphone users indicates digital marketing is here to stay for long. If you haven’t invested in digital marketing, now is the time to do it. It will help you understand your target audience better and send them highly-personalized content, thereby increasing sales and ROI.
Bharat Patel, who heads the digital marketing team at BrainvireInfotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.