Did you know that Instagram has over 1.4 billion users? That means hundreds of millions of people use the social media application on a daily basis to see photos of their friends and content from their favorite brands.
Have you wondered why your Instagram marketing strategy just isn’t hitting the mark? Here are some of the worst mistakes in Instagram marketing that you can make, and how to avoid them for your business.
- Not Posting Regularly
You should always make sure you post regularly so that your followers will see your content. This will boost the algorithm in your favor so you are more likely to show up in their feed. Regular Instagram posts are the key to maintaining your followers.
If you have trouble posting social media content regularly, you may benefit from a website or program to help you schedule your posting. That way, you can make posts in batches once a week or even a couple of times a month.
- Not Interacting With Your Followers
Always remember to respond to comments on your Instagram and posts that your business is featured on. Commenting with a personal touch will show your followers that you care about their feedback.
- No Hashtags
The humble hashtag is one of the most powerful Instagram features for marketing. This is because hashtags are clickable, so you can search hashtags and your followers can use them as well.
Try making a unique hashtag for your business that your customers and followers can use. They can search your business through the hashtag. You can also look at posts your followers have made with the hashtag.
- Posting Bad Photos
If you have boring content or bad photos, then followers will scroll past your regular Instagram posts without interacting. Luckily, a great way to engage them is by using photo editing and filters to turn a drab picture into a stunning one.
To incorporate multiple photos in one view, try using a collage maker Instagram to help people view more of your content at once.
- Buying Instagram Followers
Although this idea may seem attractive because it will help boost your image, it may end up hurting you in the long run. Even if you have more followers, you still may not get as much interaction on your posts. By putting in the extra effort to gain organic followers, you can potentially get more loyal customers, rather than bots.
Don’t Make These Mistakes in Instagram Marketing
If you want to gain more followers and business through Instagram, you should make sure that your marketing strategy works well. Avoid these mistakes in Instagram marketing and you will set your business up for success.
Would you like to learn more about how you can use all types of social media marketing to expand your business? Take a look around our site for more tips and tricks for all types of online marketing strategies.