Did you know that around 50% of new businesses fail within their first 5 years? If you are a new business owner or have been around for a bit and are now looking into ways to boost up your sales and exposure then it is important to learn all about paid advertising. The problem is that the lingo of PPC vs CPC can be confusing.
We have put together this short guide to share the main difference between CPC and PPC. Keep reading to get in the know.
PPC 411
PPC stands for pay-per-click. This type of advertising is when a business pays only for ads that someone clicks on. Usually, PPC ads are at the top of search engine results pages or ads that appear while scrolling through social media.
This is the most common advertising model that major ad networks such as Microsoft Advertising and Google Ads use. If you are new to the PPC world we highly recommend contacting a reputable SEO expert to help you. This webpage has even more information about contacting the pros to ensure a successful ad campaign.
CPC
CPC on the other hand stands for cost-per-click. CPC ads are when a business bids for clicks on their ads. As the business owner, you set the maximum amount that you are willing to pay for each click.
This means that any time that someone clicks your advertisement the click will not cost you more than the maximum bid that you set for it. How well a CPC ad does will all depend on things such as the rank of the ad, the click-through rate, how competitive the keywords are, and the search volume for that specific keyword.
Strategic PPC Campaigns
The first thing you want to do is choose a set of keywords that are relevant to your business. You can use tools such as Google Keyword Planner or SEMrush to see if the keywords you have in mind have high competition or not.
Next, you want to design a motivating ad that people want to click on and learn more. One of our biggest tips is to make the ad short and easy to read. Something between 3-10 words that tells the person exactly what action you want them to take is a great way to keep it short and simple.
Make sure to use action words to make your call to action clear. Some common action verbs include sign up, buy, download, get, go, etc. Do not forget to also include your logo or your company name for branding purposes.
Feeling Like a PPC vs CPC Pro?
We hope that now that you learned more about PPC vs CPC you can make an informed decision on which option is best for you and your business needs.
If this article helped you out please continue browsing the rest of our business section for our latest business tips and tricks.